How to Create a CTA on Custom Content Popup with Basic HTML

Call-to-action buttons are considered to be the most significant part of any campaign designed specifically for attracting new customers and analyzing information that might contribute to the creation of an email list.

They lead the visitor to do exactly what you need him/her to do, such as subscribe, download some content or make a purchase. The use of an effective CTA can greatly influence your conversions.

A successful notification popup mostly depends on an effective CTA, which is why you need a tool that supports your ideas.

There is, however, a problem of finding plugins which will give you enough opportunities for customizing a CTA in accordance with your campaign objectives.

With the WordPress Popup Box plugin, you can turn demographics into email marketing campaigns in seconds. But before that let’s see how to create custom CTA with basic HTML skills.

WordPress Popup CTA Best Practices to Boost Conversions 

CTA buttons can be the best way to convert your website visitors to leads and customers. However, even the best designed popups won’t convert your visitors to leads and customers without the help of call to action buttons.

It's possible to build powerful popup marketing strategy in WordPress using the Popup Box plugin without writing any code.

CTA buttons encourage users to take the action you want them to take, including:

• Subscribe to a newsletter
• Download a free guide
• Claim a discount
• Start a free trial
• Learn more about a product

1. Use Clear Action Words

Avoid generic button text like:

• Submit
• Click Here

Instead, use stronger CTA phrases like:

• Get My Discount
• Start Free Trial
• Claim Your Offer

Your CTA should instantly grab attention.

• Use contrasting colors
• Add enough spacing
• Use readable fonts
• Keep buttons mobile-friendly

The Popup Box WordPress plugin lets you fully customize popup button styles and layouts.

High-converting popups usually include:

• A short headline
• A brief description
• One clear CTA button

Too much text can reduce conversions.

Urgency encourages faster decisions.

• Limited Time Offer
• Get 30% Off Today
• Download Before It Ends

Many users browse from smartphones, so your popup must look good on all screen sizes.

• Use large buttons
• Avoid tiny text
• Keep layouts clean
• Test responsiveness

The Popup Box Plugin by AYS Pro helps you create high-converting WordPress popups with:

• Custom CTA buttons
• Responsive popup designs
• Exit-intent popups
• HTML content support
• Ready-made templates

Now that you know what makes a strong popup CTA, let’s build one using the Popup Box plugin.

Step 1 

For creating a Custom CTA we will need a Custom Content popup type, you already know how it’s done: “Add New” → “Custom Content” type →“Coral” template. Keep in mind that the templates are open for any type and are also fully customizable.

Here is how the blank Popup looks without any editing, there are also pre-designed templates available

Let’s transform this blank popup into an engaging CTA campaign.

Step 2

In the General Settings, find the Custom Content field. In order to create a pop-up in the custom content editor and insert HTML tags, you need to go from visual to text editor. To insert a button in the template, all you need is just add link to an element which you would like to be a clickable button. In HTML links are made with <a> tag, here is an example <a href="https://ays-demo.com/popup-box-plugin-pro-demo/"> Get Popup Box</a>. Find your link and then add the class=”button” to the tag.

To change colors and design your button here are several style attributes that can help:

background-color: #f44336;
color: white;
padding: 14px 25px;
text-align: center;
text-decoration: none;
display: inline-block;

Insert those values into your link tag like the given example:

Step 3 

Coding is complete, now the only thing left is customization of this pop-up, where you can enter text, images, or any other properties for this popup. Just imagine - your Popup Box turns your ideas into reality. Also, keep in mind that with Popup Box coding experience is not necessary, and there are ready-made templates that include CTA buttons and data fields to make it user-friendly. You can let your marketing specialist build a notification popup and not hire someone who has coding skills.

Here is what I created with Custom Content Popup Type

Best Custom Content Popup Ideas for Lead Generation

Users decide within seconds whether to stay on your website or leave from your website in the first few seconds itself, and using a custom content popup is what will grab their attention immediately. The Popup Box plugin allows you to make attractive popup campaigns that not only look professional but are also interactive.

1. Email subscription popups to grow your mailing list
2. Limited-time discount popups to increase sales
3. Free ebook or lead magnet download popups
4. Product announcement popups for new launches
5. Exit-intent popups to recover abandoning visitors
6. Interactive CTA popups with custom HTML content
7. Promotional popups for seasonal campaigns
8. Video popups to increase user engagement
9. Survey and feedback popups for customer insights
10. Personalized popups for every unique visitor

Using a highly tailored custom popup strategy will ensure that you have higher conversion rates, engagements, brand awareness, and a great experience for all of your visitors.

Most Effective Popup Types for Higher Conversions

Here are some of the best popup variations that will enhance your marketing strategy:

To Wrap Up:

CTA buttons are extremely important for your campaign. Sometimes it might be tricky to make a CTA that stands out. To answer the simple question What makes a good CTA? A good CTA should make users feel comfortable exploring more without feeling pressured into commitment. Do not forget to check out our Youtube Channel and blog, to find out more about the best WordPress plugins, that will make your experience here easier.

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