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How to Choose a Right WordPress Theme

After creating each website, it is important to design it well. Having a website with an eye-pleasing, beautiful, and convenient design will increase your website traffic and lead generation process. The question arises of how to design the site if you have neither good graphic design skills nor developer skills. This is where WordPress themes come in handy, thanks to which you can create responsive, eye-pleasing, fully customizable websites.

So let's first understand what themes are and where you can get them.

What is a WordPress theme?

WordPress themes are great tools to change the setup of each WordPress website. This group of files dictates the overall appearance of the website, so you can set up your website layout, color, typography, font, colors, and other aspects of the website interface. It contains different images, stylesheets, and template files. So for creating an amazing design for your website you need to find the best theme for you.

Once you've selected the right theme, aspects like font size and colors are automatically taken care of, ensuring all your posts maintain a consistent look. Thus, the first and most essential step in white-label WordPress development is finding the right theme for your website, as a good theme offers significant benefits.

Benefits of choosing a good theme

  • Improve the visual appeal of your website

First creating a website maybe you already imagine what your website will look like. So if you already have a vision of your website half of the work of choosing the theme is done. As you already know what theme is suitable for you and the process of customization won't be complicated. Here are some best practices for creating a WordPress Website.

  • Customization

Many website owners do not have coding skills, are not tech-savvy, and also do not have coding skills. So the best variant for them is to choose a theme that offers customization options. In case of which your work will be easy-peasy.

  • Additional functionally

One more benefit is the additional functionality as the theme can have functionalities related only to your niche.

How to choose the right WordPress theme?

Finding a theme is very easy, you can find many free themes, but the important thing is to find the right theme for you. There are several factors to consider to find the right theme.

Consider what type of website you have to choose themes that suit it.

  • Blog, magazine-style site, etc.

In these cases, the text is important so that it is easy to read. Find a theme that provides good readability and arranges your material in a way that makes it easy to scan.

  • Artistic website

If you are an artistic person, perhaps dealing in wholesale frames or wanting to showcase photographs and other works of art, you might opt for a theme that emphasizes photos and gallery-specific features, highlighting the intricate details of your products.

  • Business website

If you want to design a business website you should know that it may contain a landing page, portfolios, a call to action area, contact information, etc. So, when choosing a theme for a business website, pay attention to these important features. Additionally, integrating inventory management software can be essential for businesses with e-commerce elements on their website, helping them efficiently track and manage product availability and orders. For those looking to combine artistic flair with modern technology, the right website theme can make a world of difference. Themes that include rich media capabilities such as high-quality galleries pave the way for creators who want to turn words into art using the latest in AI-generated images. These themes provide customizable options perfectly suited for showcasing unique digital creations effortlessly.

  • Online store

If you want to create an online store, search for a theme that is WooCommerce fully integrated and includes stunning product pages.

Your total budget

Consider your budget. There are quite a few themes on the WordPress platform that you can get for absolutely free. Many of these free themes are just as good as paid ones. You just need to search well and find the most suitable one for you. If your budget is big, you can use paid themes. Just make sure it fits your website and has really good features.

Pay attention to the must-have features

Must have features of the WordPress themes by Ays

No matter what type of website the themes are designed for, there are features that they must have and that you must pay attention to.

  • Responsiveness

Nowadays, people access websites not only on computers but also on phones, laptops, and other devices. So the main problem of the theme is responsiveness. It must be responsive so that, for example, when opened on a phone, the appearance of the website is as pleasing to the eye. So your users will have a good experience if the readability remains as clear and good on a small screen, it will also be a great benefit to have good search engine optimization.

  • Integrations

It is too beneficial and essential to choose a flexible theme. If a theme has a lot of features but can't integrate with plugins, it's better to choose a theme that doesn't have that many features but can integrate with plugins.
Plugins are the website's best friends that you can install and activate to get stunning and multi-functional websites. You can download the Quiz Maker plugin and make your users' lives interesting by creating different types of quizzes , and you can get your users' opinions by creating customer satisfaction surveys and using several other great plugins for the best result.

  • SEO friendly

Avoid themes that have too many features as they will weigh down your website so your website will load slowly. Better to use themes whose features are really useful for better user experience and SEO, such as increasing website page load speed. Having a website that loads quickly is a must.

  • Friendly Support

It would be good if your theme also provides you with friendly support, especially if you are a beginner. In this case, when you don't understand something, you can easily contact their support specialists and they will help you.

  • Reviews and ratings

When choosing a theme, also pay attention to what users are saying about the theme. Theme creators can write many good things about their products, but the most accurate and honest assessment is always given by the user.

So let's figure out where you can find a good theme for you.

How to get the WordPress theme?

As we already understand how beneficial is to have an excellent theme the question arises of where to find the right theme. So let's understand where to go for getting the high-quality theme.

The WordPress Theme Directory

Find themes from the wordpress theme directory

The most common variant is to get the themes from the WordPress Theme Directory. All the themes in the WordPress Theme Directory you can get for free. So if you search for a budget-friendly theme, then you are in the right direction.

You have a range of good and secure variants as all the themes listed there are checked. So you have an opportunity to look at its active installation, last updates, customer reviews, and also ratings, which will help you to make the right decision.

One of the best advantages of getting the themes from here is that you can also preview each theme, check its responsiveness, and download right from here easily and quickly. If accessibility is important, consider enhancing your chosen themes with WordPress ADA compliance plugins. This ensures that your themes cater to a broader audience, making them accessible to everyone.

1. Astra

Astra best free theme for WordPress

One of the best WordPress themes is Astra. This is a multi-functional, responsive WordPress theme using it you can also create a website.

Astra comes with ready-made websites. They are perfect in the case of blogs, Woocommerce stores, startups, and businesses.

This WordPress lightweight theme comes with page headers, multiple layout choices, separate blog page layouts, Google Fonts, unlimited color customization options, custom widgets, and many other amazing features.

If you are a WooCommerce store owner I have good news for you as Astra has a WooCmmerce plugin integration. So creating an online store isn't complicated. WooCommerce theme offers a swift product view, product gallery, infinite scrolling, cart options, and also a shop page.

Key features of the Astra

  • Layout Settings: you can manage the layout of the website container, footer, blog, single page, archives, sidebar, posts, and header
  • Header Options: built-in header layouts
  • Typography and colors
  • Compatible with Gutenberg
  • Hooks and Filters
  • SEO-friendly
  • Accessibility Ready
  • RTL and translation ready
  • And so on.


Most of its features are available in the free version, but you can purchase the Pro version for Astra Pro Annual
-$47, Essential Bundle Annual-$137, Growth Bundle Annual-$187, Astra Pro Lifetime-$227, Essential Bundle Lifetime-$677 or Growth Bundle Lifetime-$103.


2. Ultra

Ultra the best WordPress theme

One of the best premium WordPress themes is Ultra. This multipurpose theme offers you several ready-made websites for niches such as magazines, fashion, lifestyle, restaurants, photography, and more. So creating and designing a website with an Ultra theme is great.

This WordPress theme includes color choices, image filters, smart layout options, crisp typography, portfolio options, and section-based scrolling.

For customization, you can use the Themify page builder which comes with it. Besides the page builder, it also offers several add-ons. Use them if you want to add some elements such as counters, audio players, progress bars, pricing tables, etc.

This theme as well is compatible with Woocommerce so starting an online store is not a problem.

All you need is to get this amazing WordPress theme customizer to set up and customize your website perfectly.

Key features of the Ultra

  • 60+ pre-designed layouts
  • 17-page and header styles
  • 600+ Google fonts
  • 15 pre-set colors and also animated colors
  • Image filters
  • SEO-friendly
  • Images of logos
  • Compatible with WPML
  • And so on.


You can purchase the Pro version for Ultra Single Themes-$59, Master club-$89, and Lifetime club-$249.


3. OceanWP

OceanWP the best WordPress free theme

Use Ocean WP for launching your website straight away as it comes with several ready-made websites and also a demo content importer.

This responsive WordPress theme is free, yet it suggests premium features. Thanks to its multiple extensions you can add to your website different useful features such as an Instagram feed, a featured post slider, a login popup, a sticky footer, etc.

Besides creating multilingual websites as this theme is translation ready you can also create a WooCommerce store as this theme as well is compatible with Wocommerce.

Key features of the OceanWP

  • No coding skills required
  • Beginner-friendly
  • Responsive and customizable
  • Lightweight
  • Fast
  • Translation and RTL ready
  • SEO friendly
  • 7 header and 3 mobile menu styles
  • And so on.


This WordPress theme is free.


To Sum Up!

Making a beautiful website design is not difficult at all you do not even need to have good graphic design skills. If you find a theme that matches the above and has all the features you need, your job will be much easier. In this case, you will have a great website that will load very quickly and help you generate a lot of leads .

Do you think this information is useful? Continue reading more interesting and useful pieces on our blog.

On top of that, we keep you informed with news on Facebook, Twitter, and our YouTube channel as well as instructional videos and tutorials.

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It consists of 3 different powerful plugins, each one allowing you to make your WordPress experience the best that could be.
Quiz + Poll + Survey