How to Make a Video for Your WordPress Website: Step-by-Step Guide

Video content is a strong way to rapidly attract potential customers to your product. These types of visuals can easily convert ordinary visits to engaged and buying customers for you business.

By developing promotional product videos you can demonstrate your products in use and highlight their advantages without any textual part. In this way, video marketing brings life to your products, makes them interesting, and keeps them in memory.

This is especially crucial due to the high competition and the massive availability of similar products in the market. That is why videos are used to grab user's attention for a long period of time. Natural sounds, bright images, and dynamic editing effects engage viewers emotionally so that they start focusing on your product.

WordPress has made it easier to create video-oriented websites by providing a wide variety of plugins and themes. So, in this article, we will explain why making video content is good for business and how to integrate it into WordPress.

WordPress and Videos: How Video Content Can Transform Your Business?

Posting videos on WordPress is not only a means of appealing visual content but also has various benefits for your business. It's a perfect way to make the site more attractive and efficient to sell. Here are some of the key benefits of using video content on your WordPress site:

1. New Customers

Video content is gaining popularity among many users as a form of information consumption.
By simply incorporating videos into your site, you are not only able to tap a wider audience base but also expand your reach to new customers. A large number of virtual clients perceive the information better when presented in a way of visual content.

• Video storytelling: You can tell the story of your business emotionally and dynamically. An ordinary person remembers 80% of video information and only 20% of text. As soon as visitors view your video clip, they have higher chances to return back to the site.
• Visual appeal: The moment a page loads, the video captures attention immediately. Therefore, a well-made video will be an ideal visual business card for your brand.

2. Sales Growth

Unlike other websites, those with branded clips may contribute to more sales of products and website traffic.

• Detailed product presentation: Through the video content, you can show how the product or service works. This greatly increases its attractiveness to your clients.
• Elevated trust: Business video content enhances the transparency and credibility of your business. Thus, enhancing the trust of your business through the video content will help you reach more sales and increase your Return on Investment.
• Direct call-to-action: Your video clip can serve as a unique call-to-action to move your website clients to a certain action, such as making a purchase, subscribing to a newsletter, or just booking a consultation.

3. SEO

Quality product videos that are relevant to your business model may help you scale Search Engine rankings.

• Increased visits: Videos hold users on the page twice as long. This can make Search Engines rank your website higher by driving more traffic to it.
• Loyal clients: It increases the number of your loyal followers and attracts new customers. This greatly works especially when you integrate YouTube videos into your site.

A Step-by-Step Guide to Create a Video For Your WordPress Site

Videos serve as effective elements for your business marketing strategies. They bring more traffic, attract new clients, and boost sales. Creating a video for your WordPress website is very easy and quick in case you follow certain guidelines and set essential objectives before the video production.

1. Search for Ideas

Firstly, you need to decide on a video idea by taking into account its purpose:

• Tutorial clip: If you are going to introduce a new product then giving instructional tips on how to use it is a great idea for the video.
• Promo movie: Through this type of video content, you can present your company's values, tell about important updates, or share a discount.
• Product review: With this, you can show real customer testimonials about your product or service to gain trust among others.
• Backstage scenes: Give quick highlights into what happens inside the company or tell employee stories.
• Announcing project: Inform users about an upcoming event, webinar, or conference.

2. Make a Script

The script helps structure the information that you are going to include when making your video content. Even if you are an expert presenter, it is always a good idea to have at least an outline of the main points you want to cover in your video:

• Structure of the text: This is supposed to be broken into short sections with subheadings.
• Details: To make your text clear, you need to add some visuals.
• Speak naturally: Read your script loudly in order to spot and rephrase any non-relevant or hard phrases and sentences.

3. Equip Yourself For Creating Video Content

The technical parts can tell how successfully you can promote a product through a video:

• Lighting: Good light determines success. It is highly recommended to proceed with video shooting in natural light. However, a well-structured artificial light can also work well. Try different lighting angles and temperatures for absolute success.
• Sound: Clear and comprehensible sound is as much important as good picture quality. It is important to use a wireless microphone for the recording.
• Shooting camera: Pick up a great device for shooting videos. This can be a high-quality smartphone, webcam, or professional camera, which will provide stable footage and clear images.
• Editing software: You are able to find a free video editor without a watermark. However, you can also consider paid ones with more features available.

4. Editing the Video

Video editing enables a more attractive, well-structured, and professional final video version. Software may vary - for instance, some prefer iMovie or iMovie alternatives for Mac and Windows.

Regardless of what video editing tool you will use, here are some points to think about when editing:

• Cutting: Preserve the best parts and eliminate others that are not necessary. Limit your video to 2-3 minutes to maintain the viewer's attention.
• Music: Put background music to make the video more interesting. Ensure that it relates to the content and mood of your video.
• Overlay effects: Avoid adding too many non-relevant video effects to your clip. Use transitions, text overlays, and filters to improve the quality of your video without diverting the viewer's attention from its main message.
• Other tools: Besides these features, some versions of this software offer other tools like color corrections, sound mixers, animations, or even AI technology. You can try out these options for an outstanding product clip.

5. Publish on WordPress

Uploading your videos on WordPress is simple. However, you need to do this correctly to achieve optimal outcomes:

• Embedding videos: Create video galleries using shortcodes and plugins. Also, you can insert clips from various web sources, add annotations, and conduct playback controls.
• Briefly explain what you mean/use a call-to-action: Provide more details or give context related to this particular piece of content.
• Use a relevant title: Make good headlines that present what is going to happen in your video clip.
• Put tags: Use hashtags to increase your search ranking results.
• Select theme: Choose an optimized theme for displaying video content on WordPress.
• Speed of downloads: Optimize movies to be downloaded faster. Use MP4 or WebM formats to decrease the size of the video.

To Wrap Things Up…

You might think that making a movie for a WordPress site is too hard, but it is really not. It is just about spending some time and work to create a quality one using the steps and tips presented in this article.

It is important not to limit yourself to creating a certain type of video content for a long time. Every video style is interesting in its own way: from simple training videos to dynamic promo clips can work for your business perfectly.

Video is a living language that makes your company memorable by keeping visitors coming back to your website again. Through video, you can reflect on your brand identity and vision, and positively impact your website ranking.