Market Research Questions

If you want to learn more about your target audience and their preferences, then, conducting a marketing survey questionnaire is the best solution for you. Market research questions help businesses collect data from website visitors and make better decisions.

By asking correct market research questions, you can come up with an excellent business strategy that will help you segment your target audience, gather feedback, improve the user experience on your website, and, of course, increase sales.

Whether you are a product developer, hold a marketing agency, or work in an educational institution, market research survey questions will surely help you understand your customers better and make better decisions.

WordPress Survey Plugin is a powerful tool, using which you can create advanced surveys and ask market research questions to gather valuable insight from people.

Market Research Survey Questions: Purpose and Question Types to Use

The role and importance of market research has increased significantly in recent years. This is because asking correct market research questions can help you better understand the needs of your customers, develop effective marketing strategies, collect valuable insight, and stay competitive no matter the sphere you are working in.

Conducting a marketing survey questionnaire becomes an easy and engaging process once you know the purpose of asking market research questions and the question types you can use for the survey. So, we can categorize the market research questions by purpose and question types.

You can ask market research questions for the following purposes:

• Estimating products/services - Asking market research questions to estimate the products and services you offer can help you gather valuable feedback regarding the customers' perception of the price of the product and the value you give them.
• Satisfying customer needs - You can learn more about the preferences and needs of your customers and provide even better service by asking the right market research questions.
• Being up to date with marketing trends - Constantly asking market research survey questions can help you better understand current market trends and make better decisions.
• Collecting demographic data - When asking market research questions, it is important to have data about your customers' age, gender, location, etc. to target your audience and develop more specified market strategies.
• Analyzing competitors - The marketing survey questionnaire will surely help you understand the strong and weak points of your competitors and offer better products and services to the clients.

Question types to use in market research questions

There are several advanced question types you can use to create market research questions.

• Closed-ended
• Ranking
• Yes or No
• Linear/Likert Scale
• Open-ended

Ranking Question Type (Closed-ended)

With the Ranking question type, the survey takers can put the answers in order based on their preferences and priorities. That means, the customers rank for what they think is the most/least important.

An example of a market research question with the Ranking question type can be the following:
Ranking the factors of the smartphones based on importance, e.g. battery, price, camera, etc.

Linear/Likert Scale Question Type (Closed-ended)

Linear Scale Question Type offers a scale to gauge the survey takers' attitudes and satisfaction levels. A great example of the Linear Scale Question Type can be the scale up to 5. This will measure the satisfaction level of the survey taker with the product/service.

Yes or No Question Type (Closed-ended)

As you may already guess from its name, this question type aims to get straight answers from the survey takers. This question type helps to quickly gather data from the users.

An example of a market research survey question using the Yes or No type can be the question of whether the client has purchased any of the products before or not.

Open-ended Questions

The questions categorized as open-ended require detailed responses from the survey respondents. The users need to provide answers and share their opinions in the text format. For open-ended questions, you can use Short Text and Paragraph (Text) question types.

An example of the market research open-ended question can be the following:

"What are the main factors impacting your decision to buy a new car?"

Market research questions to ask customers

In the next part of the article, we will provide you with 100+ market research questions to use on your website. We will provide market research survey questions for the following spheres/industries:

• Education
• Restaurant
• Technology
• Healthcare
• Finance
• Traveling

Education Market Research Questions

Ranking

1. Please indicate priorities according to the following criteria when choosing an educational institution.

1. Location
2. Cost
3. Additional programs and activities
4. Quality of education

2. Which of the following disciplines do you consider most important for your education?

1. Languages
2. Natural Sciences
3. Foreign Languages
4. Mathematics

3. Indicate the priorities in order of importance when choosing teaching methods.

1. Excursions and practices
2. Independent work
3. Practical classes
4. Lectures

4. Please order the following criteria according to the degree of importance to you when choosing a form of study.

1. Full-time
2. Part-time
3. Distance learning
4. Mixed

5. Which of the following factors most influence your choice of teacher?

1. Experience
2. Professional achievements
3. Student reviews
4. Teaching methods

Linear Scale

6. How satisfied are you with the level of academic support at your institution? (Scale from 1 to 10)

7. Please rate your level of motivation for studying this semester on a scale of 1 to 5.

8. How important is it to you to have opportunities for self-development and professional growth at your school? (Scale from 1 to 7)

9. Rate your level of satisfaction with the quality of education at your educational institution on a scale from 1 to 5.

10. How likely are you to continue studying at this institution after completing your current course? (Scale from 1 to 10)

Yes or No

11. Were you satisfied with the quality of the practical lessons conducted this week?

1. Yes
2. No

12. Would you like to participate in additional educational programs or activities?

1. Yes
2. No

13. Do you have access to enough learning materials to complete the assignments?

1. Yes
2. No

14. Does the instructor's experience play an important factor in your course selection?

1. Yes
2. No

15. Do you use online resources for additional training?

1. Yes
2. No

Text

16. What are your expectations from the current training course?

17. What additional resources or services would you like to see at your school?

18. What subjects or topics do you find most challenging and would like additional support?

19. What improvements would you suggest to your course curriculum?

20. What educational trends or technologies would you be interested in implementing in your educational institution?

Restaurant Market Research Questions

Ranking

1. Please indicate your priorities according to the following criteria when choosing a restaurant.

1. Cuisine
2. Service
3. Location
4. Price

2. Which of the following dishes do you prefer when visiting a restaurant?

1. Meat
2. Fish
3. Vegetarian
4. Snacks

3. Indicate your priorities in order of importance when choosing a restaurant for special events.

1. Quality of food
2. Service
3. Menu availability
4. Price

4. Please rank the following criteria in order of importance to you when choosing a breakfast establishment.

1. Menu
2. Coffee quality
3. Service
4. Price

5. Which of the following drinks would you prefer to see on a restaurant menu?

1. Wine
2. Cocktails
3. Soft drinks
4. Beer

Linear Scale

6. How satisfied are you with the quality of food offered in our restaurant? (Scale from 1 to 10)

7. Please rate your level of satisfaction with the service in our restaurant on a scale of 1 to 5.

8. How important is it to you to have vegetarian or vegan options on our restaurant menu? (Scale from 1 to 7)

9. Rate how satisfied you are with the atmosphere of our restaurant on a scale of 1 to 5.

10. How likely is it that you will return to our restaurant shortly? (Scale from 1 to 10).

Yes or No

11. Have you visited our restaurant before?

1. Yes
2. No

12. Were you satisfied with the quality of the dishes prepared in our restaurant?

1. Yes
2. No

13. Do you have any allergies or dietary restrictions that we should know about?

1. Yes
2. No

14. Did you order dessert at our restaurant last time?

1. Yes
2. No

15. Would you like to attend our theme nights or events?

1. Yes
2. No

Text

16. What were your impressions from your last visit to our restaurant?

17. What dishes or cuisines would you like to see on our menu?

18. What aspects of service do you appreciate most when visiting a restaurant?

19. What improvements would you suggest to our restaurant to improve your experience?

20. Do you have any suggestions or comments about our restaurant?

Technology Market Research Questions

Ranking

1. Which of the following smartphone features do you consider most important?

1. Camera
2. Performance
3. Battery life
4. Price

2. Prioritize the following criteria when choosing a laptop.

1. Performance
2. Weight and portability
3. Battery life
4. Price

3. What technological trends do you consider the most promising?

1. Artificial intelligence
2. Virtual reality
3. Quantum computing
4. Blockchain

4. Please rank the following criteria in order of importance to you when choosing headphones.

1. Sound quality
2. Wireless connectivity
3. Active noise cancellation
4. Price

5. Which of the following criteria do you consider the most important when choosing gadgets for your home?

1. Smart home
2. Smart speakers
3. Smart kitchen devices
4. Data security and privacy

Linear Scale

6. How satisfied are you with the performance of your current smartphone? (Scale from 1 to 10)

7. Please rate your level of satisfaction with your device's operating system on a scale of 1 to 5.

8. How important is it to you to have data protection and privacy when using technology? (Scale from 1 to 7)

9. Rate how satisfied you are with the quality of your smartphone's camera on a scale of 1 to 5.

10. How likely are you to purchase a new gadget soon? (Scale from 1 to 10)

Yes or No

11. Have you ever used cloud storage services?

1. Yes
2. No

12. Do you use AI-enabled devices in your daily life?

1. Yes
2. No

13. Are you interested in cryptocurrencies and blockchain technology?

1. Yes
2. No

14. Do you use devices to track your health and physical activity?

1. Yes
2. No

15. Were you satisfied with your last technology device purchase?

1. Yes
2. No

Text

16. What technological innovations do you expect in the near future?

17. What features or improvements would you like to see in the next release of your favorite app?

18. What challenges have you encountered in using technology lately?

19. What devices or technologies would you like to see in your future smart home?

20. Do you have any suggestions or comments regarding the latest technology trends?

Healthcare Market Research Questions

Ranking

1. Please indicate your priorities according to the following criteria when choosing a medical institution.

1. Qualifications of doctors
2. Quality of equipment
3. Price
4. Location

2. Which of the following specializations of doctors do you consider the most important when choosing a clinic?

1. Therapy
2. Surgery
3. Gynecology
4. Dentistry

3. Indicate your priorities in order of importance when choosing a medical service.

1. Speed of obtaining a consultation
2. Availability of online registration
3. Quality of diagnosis
4. Effectiveness of treatment

4. Please rank the following criteria according to their importance to you when choosing an insurance company.

1. Coverage of medical expenses
2. Cost of insurance
3. List of medical institutions
4. Additional insurance services

5. Which of the following medical procedures do you consider most important for your health?

1. Blood tests
2. Ultrasound
3. X-ray
4. MRI

Linear Scale

6. How satisfied are you with the quality of services at your current medical clinic? (Scale from 1 to 10)

7. Please rate your level of satisfaction with your family doctor on a scale of 1 to 5.

8. How important is it for you to have remote consultations with a doctor? (Scale from 1 to 7)

9. Rate how satisfied you are with the quality of equipment in your current medical clinic on a scale of 1 to 5.

10. How likely are you to change your health insurance in the near future? (Scale from 1 to 10)

Yes or No

11. Do you have health insurance?

1. Yes
2. No

12. Have you used telemedicine services?

1. Yes
2. No

13. Were you satisfied with the quality of care at your last doctor's appointment?

1. Yes
2. No

14. Have you exercised in the last 3 months?

1. Yes
2. No

15. Have you had regular medical checkups in the last year?

1. Yes
2. No

Text

16. What health problems are you most worried about lately?

17. What medical services or specialists would you like to see in your medical clinic?

18. What changes to the healthcare system would you propose to improve the quality of healthcare services?

19. Do you have any suggestions or comments regarding the conditions for the provision of medical services in your region?

20. What drugs or medications would you recommend adding to your home medicine cabinet?

Finance Market Research Questions

Ranking

1. Please indicate your priorities according to the following criteria when choosing banking services.

1. Interest rate on deposits
2. Service fees
3. Level of security
4. Availability of online banking

2. Which of the following investment products do you consider the most attractive?

1. Stocks
2. Currency funds
3. Real estate
4. Precious metals

3. Indicate your priorities when choosing a financial consultant.

1. Work experience
2. Reputation
3. Qualifications
4. Client recommendations

4. Please arrange the following criteria according to the degree of importance to you when choosing an insurance company.

1. Type of insurance (life, property, health)
2. Cost of insurance
3. Payment terms
4. Reliability rating

5. Which of the following financial goals for the future do you consider most important?

1. Buying real estate
2. Traveling
3. Pensions
4. Investing in business

Linear Scale

6. How satisfied are you with the quality of service at your current bank? (Scale from 1 to 10)

7. Please rate your level of satisfaction with interest rates on deposits on a scale from 1 to 5.

8. How important is it for you to have online banking with a mobile app? (Scale from 1 to 7)

9. Rate how satisfied you are with the return on your investment on a scale of 1 to 5.

10. How likely are you to change financial advisors in the near future? (Scale from 1 to 10)

Yes or No

11. Do you have a bank account?

1. Yes
2. No

12. Have you ever invested in stocks or bonds?

1. Yes
2. No

13. Do you use online banking services?

1. Yes
2. No

14. Have you taken out insurance policies on your property?

1. Yes
2. No

15. Do you use a financial advisor to manage your investments?

1. Yes
2. No

Text

16. What financial goals do you set for yourself for the coming year?

17. What investment strategies do you use to achieve your financial goals?

18. What financial products are you considering to diversify your investment portfolio?

19. Do you have any suggestions or comments regarding the terms and rates of your current bank?

20. What aspects of financial planning do you consider most important to ensure your future well-being?

Traveling Market Research Questions

Ranking

1. Please indicate your priorities according to the following criteria when choosing a tourist destination.

1. Cultural attractions
2. Natural beauty
3. Culinary experiences
4. Cost

2. Which of the following types of accommodation do you prefer when traveling?

1. Hotel
2. Apartment
3. Hostel
4. Camping

3. Indicate your priorities in order of importance for you when choosing a travel company.

1. Reputation
2. Price
3. Choice of tours
4. Reviews of other travelers

4. Please order the following criteria according to the degree of their importance to you when choosing transport for travel.

1. Comfort
2. Price
3. Travel time
4. Safety

5. Which of the following tourism activities do you find most attractive?

1. Excursions
2. Cruises
3. Beach holidays
4. Hikes

Linear Scale

6. How satisfied are you with the quality of services provided by your tour operator? (Scale from 1 to 10)

7. Please rate your level of satisfaction with the chosen type of accommodation on a scale from 1 to 5.

8. How important is it for you to have an excursion program on your trip? (Scale from 1 to 7)

9. Rate how satisfied you are with the quality of food in restaurants during your trip on a scale of 1 to 5.

10. How likely are you to travel next year? (Scale from 1 to 10).

Yes or No

11. Have you ever visited your chosen tourist destination?

1. Yes
2. No

12. Have you used the services of a tour operator when planning your previous trips?

1. Yes
2. No

13. Are you planning on attending events and excursions on your next trip?

1. Yes
2. No

14. Were you satisfied with the transport services provided during your last trip?

1. Yes
2. No

15. Have you used car rental services on previous trips?

1. Yes
2. No

Text

16. Which countries or cities would you like to visit in the near future?

17. What types of outdoor activities do you prefer while traveling?

18. What cultural events or local traditions would you like to see on your next trip?

19. Do you have any wishes or comments about the living conditions in a hotel or apartment while traveling?

20. What factors do you consider most important in creating a memorable trip?

Wrapping Up

So, the 100+ market research questions provided in the article will surely serve as a valuable resource for you. No matter the purpose you ask market research survey questions: whether you want to estimate the product, want to be up to date with marketing trends, or want to collect demographic data from your website visitors, you need to know what market research questions to ask customers.

You just need to copy and paste the questions to create a questionnaire with the WordPress Survey Plugin.

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