Create Survey with Skip Logic (Step by Step)

 

In this article, we will clearly define the concept of the logic jump (also known as conditional logic), understand its importance and learn how to create an online survey with logic jump using the Survey Maker by Ays plugin for WordPress

If you want to enhance your survey, congratulations! This can be a useful solution. Want to learn more? Keep reading.

You definitely need the logic jump, which is mostly known as skip logic or conditional logic feature.

 

What is skip logic in surveys?

Skip logic (or conditional logic) is a feature that changes the flow of a survey based on a respondent’s previous answers. Instead of showing all questions to every participant, skip logic:

• Displays only relevant questions
• Skips irrelevant sections automatically
• Improves data quality and survey completion rates

As a result, the conditional logic helps you gain more valuable data while improving the user experience. The respondents will no longer see unneeded questions, which makes the survey faster and more attractive.

Are you concerned with the results? Don’t worry because higher completion rates can be achieved through a more personalized experience for your participants.

 

 

How does skip logic work?

Logic jump uses answers from previous questions to detect which question will appear next. For example:

• If a responder prefers pizza, there is no need to ask about burgers.
• If a responder answers that they will not attend an event, it doesn’t make sense to ask what outfit they will wear.

Without conditional logic functionality, survey participants are likely to receive irrelevant questions and as a result have:

• Lower engagement
• Higher survey abandonment rates
• Poor-quality data

For instance, if Maria does not attend an event, follow-up questions about the upcoming event are not logical and will likely decrease the completion rate.

Using skip logic ensures that each respondent only sees relevant questions, improving both user experience and data quality.

Below you can see a basic example of the logic jump.

 

 

Here, based on the answer to the first question, respondents are directed to two different follow-up questions. If a person does not ride a car, they may prefer alternative options such as cycling.

This is why skip logic becomes vital. It allows you to present related questions to each customer and reach a wider and more targeted audience.

As you may have noticed, questions change depending on the answer to the first question. If a person owns a car, they receive totally different types of questions regarding cars. If they do not, they will automatically skip those questions and instead see more relevant ones, such as questions about other forms of transportation.

For example, let us imagine and discuss a certain situation where a specific user does not own a car and keeps answering all the questions about cars. What could happen in this case? Of course, if they do not have a car, they cannot answer the questions correctly and may select random answers or guess. This will negatively affect the quality of received data and make the user get bored. Besides, they may not only fail to complete your surveys but also spread negative feedback and inform their relatives and friends that your surveys are not interesting and contain irrelevant questions. This can negatively affect your company’s marketing strategy.

Don’t you agree that branch logic is an excellent option to personalize the surveys and make them more attractive?

 

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Real-Life Use Cases of Skip Logic

Survey Maker plugin by AYS offers to its users Skip Logic functionality to make their surveys more effective. Using logic jumps that align with real user behavior, enabling surveys to adapt dynamically based on each respondent’s answers. Instead of showing the same fixed set of questions to all users, skip logic ensures users only see what is relevant to them, improving both user experience and data accuracy.

Here you can see some practical ways the logic jump can be used:

• Customer Feedback Surveys

Customers can be directed to various follow-up questions based on their choices and preferences, satisfaction level, or experience type, hence making their feedback more accurate and actionable.

• Event Registration Forms

The users who choose “not attending” will automatically skip detailed planning or preference questions, as a result decreasing unnecessary steps and enhancing the survey completion rates.

• Lead Qualification Surveys

Businesses can segment consumers based on their preferences, budget, or needs, guiding valuable leads to relevant questions while skipping irrelevant ones for others.

• Educational Quizzes and Assessments

Via the skip logic tool, students will receive personalized inquiries based on their answers, thus building a more flexible and appealing learning experience.

Survey Maker plugin by AYS is a useful solution for WordPress website owners. They can easily obtain the high-level conditional logic tool without any coding knowledge. As a result, your website will have professional surveys that will engage users without overwhelming them, and in addition lessen drop-off rates, and build higher-quality insights for better decision-making.

 

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How to set up logic with Survey Maker?

WordPress Survey Maker by AYS plugin allows its users to create surveys with conditional logic. This feature gives a unique chance to interact with the audience and include personalized questions for each participant.

Now it’s time to learn the steps of creating a logic jump survey with Survey Maker!

The first step basically requires selecting the logic jump option, which you can find below.

 

 

Logic Jump Survey Maker by AYS

Survey Maker allows adding an unlimited number of sections in each survey. You can choose to have separate sections for each of the answer choices. For example, in this case, if some of the users own a car, a separate section of questions can be prepared and included specifically for them. On the other hand, if some of the users do not have cars, it does not mean that they should quit and leave the survey or continue to get questions about car usage that are irrelevant for them.

They probably use other means of transportation such as bicycles, motorcycles, buses, skateboards, scooters, and so on. You can have one or several sections that include specific questions for those segments. Here you can choose to which section to continue. All you must do is choose the relevant section, and everything will get done automatically without any difficulties!

Remember that your skip logic survey must be similar to a real-life conversation, and you should create a strong connection with your users.

 

 

Logic Jump Option

However, sometimes people just need one simple question or just one section. That is why Survey Maker by AYS provides an option allowing you to decide at which exact point the user should finish the survey.

The Survey Maker by AYS offers to its users 20+ question types. Logic Jump is compatible with

• Radio
• Checkbox
• Yes/No
• Dropdown
• Net Promoter Score

Some questions might not be necessary for each participant. While enabling the logic jump or skip logic feature, you can choose to avoid some of the questions depending on the respondent’s answer to the previous question. You are also more than welcome with the possibility of asking various follow-up questions depending on the participant’s answer to the previous question.

Please remember that in Survey Maker by AYS, skip logic works at the Page-Level, not Question Level. You are not allowed to jump between questions on the same page!

This means:

• You cannot jump between questions on the same page
• Only one logic path per page is allowed
• The survey will follow the first defined logic rule on that page

Furthermore, Survey Maker by AYS allows you to create unlimited sections, questions, mark questions as required and use many other features to make your survey the best! Adding background, bright colors, and logos will make your survey more appealing and eye-catching.

Note

We strongly suggest that you build your whole survey and finalize every detail before adding question skip logic and conditional branching to your survey. Also, we strongly recommend that you avoid changing the order of your questions after you have added logic. If you do, test your survey and make sure that the logic is still valid.

It’s important to only move users forward in a conditional survey because if you send them backward, it could create an endless loop and prohibit them from completing the survey fully.

 

Advanced example – Transportation Survey Template:

 

 

This illustration is a more advanced example of a survey with a logic jump. As you see, the participants may receive different questions depending on the answer to the first question. Then questions change depending on what type of transportation participants use. For example, if they select ‘No’ and indicate that they do not drive a car, we immediately ask if they prefer to ride a bike. Afterward, if their answer is 'No' again for that question, we ask whether they like to walk and so on. Keep in mind that you need to conduct your research and find out the best personalized questions for each user if you want to include more people in your target segment.

With the help of Survey Maker by AYS, controlling the flow of questions is now easier than ever! Thanks to the logic jump feature, you can regulate the way questions are shown to the respondents. Using logic jump in survey forms is one of the essential features that create an advanced-level professional survey. With the help of flexible features, you are free to create logic-based surveys with Survey Maker by AYS.

I have prepared a demo version of a skip logic survey for you. Please find the second survey and test it. Hopefully, it will help you clarify the theoretical knowledge gained from this article.

 

I hope this article helped you clarify the logic jump concept, understand its importance and motivate you to try! If you found this article helpful, do not forget to subscribe to our team’s YouTube channel for different WordPress video tutorials. You’re surely also welcome to follow us on  Facebook and Twitter.

 

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