How to Create a Viral Quiz in WordPress
Quizzes are not complicated, however, making one that goes viral is not an easy task. There are a few things you should know before creating a quiz that has the potential to go viral. In this article, we will go through the 4 phases of learning how to create a viral quiz in WordPress and more.
How Do You Make a Quiz Go Viral And What Are The Best Topics?
People are thrilled by the idea of being challenged, revealing their skills, or double-checking their previous knowledge.
This sentence sums up what type of quiz you need to create to get attention. Another important aspect is knowing your target audience. Challenging someone is easy-peasy when you know exactly what would provoke them to pass your quiz. Simply put, you cannot place a history quiz on a medical blog and expect it to interest doctors, unless history happens to be their hobby. The point is to always be ON POINT. Do market research, check out the leading quiz websites, such as BuzzFeed. Try to understand what brings them that tremendous success. After all, they have one main principle and your mission is to find that principle. Another important thing in the creation of a viral quiz is the tool that you are using. Make sure that it lets you customize and style the quiz in a way that captures attention and collects accurate and easy-to-access data.
It is easy to get lost among the many quiz plugins for WordPress and still not find one that does the job properly. For my viral quiz, I'm going to use a WordPress plugin called Quiz Maker. It has a user-friendly design and what I like the most is that it's super beginner-friendly. Each functionality has a hint icon that precisely explains the usage of the buttons. So there is no reason to use search engines, the hint icon does that for you. It also offers free demo and pro demo versions, so that you can try before actually installing or getting its pro version.
After completing the installation process and activating the plugin you can see it on your dashboard:
The thing that I'm going to do in this quiz is challenge people's intellect. As you can see our quiz-making starts with the title. It is an essential part, as the title is the first thing that is going to play a decisive role in whether or not your quiz will go viral. Before giving your quiz a proper title do research on what types of quizzes are popular among people. For example, a quiz named "If You Don't Get At Least C On This Quiz, Then You Might Have Missed Third Grade" has hit almost a million views, on the contrary, a quiz named "Check your spelling" got a couple of hundred. The reason behind this is obvious, the first title is provoking, it makes you want to prove that you know the answer.
For my quiz, I will use the title "I Bet You Can't Guess These Disney Princesses If We cover Everything but Their Face".
Next comes the quiz image. If you decide to add an image to your quiz, make sure it does not discourage people. It should be challenging, but not impossible to guess. Լooking at that picture the person taking it should feel confident that they can pass it. So, while choosing princesses, I will focus on the most popular ones.
BTW, do you know her?
There is also a chance to write a description but it's optional so I'm skipping mine. Perhaps the most fun part is writing the questions. To do that you need to select "questions" from the dashboard settings of the icon. To insert questions, click "Add New".
There is not much to say about the question part as the quiz mostly consists of images. All you need to remember is that the questions must be short, with easy words and simple sentences.
Here is my example:
Now to insert all these questions into your quiz you need to go back to general settings find the section named "questions" and click on "add new". After that you can style your quiz in the "Style" section. It provides 100% mobile-friendly quizzes. I'd also like to mention another fun feature which is showing messages for correct and incorrect answers. To customize a message you need to go to "Questions" from the icon settings, select the already made question from the list, click on "Settings" you will see the WordPress editor which gives you the opportunity to make a creative message. You can even insert images. You must go to Quiz settings and activate "Show Correct Answers" for this functionality to work.
Quiz Results And How It Can Help Your Quiz Go Viral?
Now that we have gone through all the stages of making your quiz "clicked" you must also know that they must be shareworthy. Think about all the quiz results that you have seen your Facebook friends sharing on their profile, almost 99% of those results show them in a good light. Consequently, always customize the results to boost the quiz taker's ego. This doesn't necessarily mean showing inaccurate results in case of failure. If so, make a message that would make them laugh, and do not make them feel discouraged. Always address your questions to an individual and not all the quiz takers. Remember that personalizing quizzes can help you boost the share rate.
Viral quizzes are known to be a required marketing tool for small businesses. A viral quiz promotes social shares. That is why quiz builders are trying to add as many functions as needed for creating viral content.
Quiz Maker has many other functionalities, for example on the "Result Settings" you can redirect the person to another website after submission. The "Email Certificate" section allows you to customize a certificate based on their results and send it via email.
How to Market a Quiz?
Creating a Quiz with an eye-catching title and information is not enough, although it plays a great role. After successfully creating a quiz that engages people you must also promote it. You can have the best-made quiz in your pocket but your website might not have the capacity to give your quiz the attention it deserves. This is when promotion comes by. Share your quiz on your social media. But keep in mind that spamming people is by no means acceptable. Another method of promoting is forums. In fact, being an active member of a forum can be a great marketing move, among the most popular forums are Quora, bbPress, Gaia Online, and many more. Again in order to see real results, you shouldn't spam, but be an active member, posting and mentioning your quiz or anything else you want to promote, only when it is appropriate.
How Can Viral Quizzes Help Your Online Business Grow?
You probably already know one of the most valuable assets in marketing: an email list. Email campaigns generate leads like nothing else, and having a proper email list is crucial for any business. It is also important to check if the email addresses in your list are valid if you want to run successful email campaigns. To do so, you can use an email verifier API. It is a way to establish a trustworthy relationship between you and your clients. The internet is full of everything presented in the most beautiful way, a personalized email can help you sell more products than just putting them out on your website. Having an email list is not only about selling; it is also about helping customers remember your brand and stay engaged with what you do. So why not use your quiz strategically? As I have already mentioned, results are the key part of any quiz, this is when the person decides whether or not to share your quiz with others. Quiz Maker has the functionality of adding a name and email fields in order to get the results. I mean that is a completely fair deal.
Use Quiz Answers to Understand Your Audience
A quiz can also help you understand your audience better, which is a huge advantage for any online business. Based on the answers people choose, you can learn what they like, what they need, and what kind of content or product might interest them later. This means that your quiz is not only entertaining your visitors, but also giving you useful information about them.
For example, quiz answers can help you understand:
- what topics your audience is most interested in;
- which products or services they may need;
- what problems they are trying to solve;
- what type of content can keep them engaged;
- which offers can be more relevant to them later.
So, do not look at quiz answers as simple responses only. If you use them wisely, they can become a smart source of customer insights and help you create better content, better offers, and a stronger marketing strategy.
Final Thoughts
Quizzes are easy to create and entertaining, but not everyone manages to create one that goes viral and becomes shareworthy. To make one that has the potential of going viral you need to know the basics, such as what people prefer, which parts of a quiz influence its success, and most importantly what type of tool to use in order to get the result. After all, success is a result of collective work. Remember that making a person click on your quiz is only the start and in order to get the desired result, you must make them also want to share the quiz on social platforms. It's important to keep in mind that quizzes are far more than something fun and nowadays they are considered to be the leading marketing tool and method to generate leads.
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