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Website Security Solutions: How Website Security & SEO are connected

Website Security

Suppose you are responsible for the web presence of your business, organization or institution. In that case, you know how important search engine optimization and website security can be to your success on the internet. In 2019, nearly half of businesses worldwide reported experiencing a cyber-attack. Only 40% said they were prepared for such an event. In addition, if your website does not use HTTPS. In that case, it is likely to leak information about its visitors and be subject to man-in-the-middle attacks from malicious hackers to steal personal information and plant malware on computers that connect to your site.

What Is Website Security

A secure website has a secure connection and will have https:// in the address bar. This site will usually have a green padlock icon to verify that it is secure. Websites not using HTTPS can easily be hacked by anyone who wants to, leaving your personal information vulnerable.

5 Reasons Why You Need Website Security Analysis

There are many reasons to have your website security analyzed, and it is no longer an option if you want to ensure the safety of your online presence. Hiring someone to come in and perform security analysis on your website is not just beneficial to you; it is beneficial to everyone else too!

  • The Value of Visitor Data

The priceless asset a company can have is visitor data. This includes all the information visitors provide when visiting your websites, such as their email addresses and name. A security analysis will help you identify any vulnerabilities in your website so that you can take steps to protect these visitors.

  • Instill customer confidence and trust

Keeping customers engaged on the website and encouraging them to return is key to generating more sales and leads. Website security is important in whether customers remain on your website and trust the brand.

As a result, customers may lose trust in your brand if your website contains harmful links or malware. As a result, your brand awareness and reputation will suffer.

  • Improve your search engine rankings

You get more visitors to your site when you rank higher on Google. When you get more visitors to your site, they will likely buy products from you.

Security threats can signal to Google that your website offers a poor user experience, resulting in more down rankings in the search engine results pages (SERPs).

Conducting a website security analysis is essential if you want to outrank your competitors and help, more consumers discover your business online.

  • Protect your data

Website security analysis can help protect your data by identifying potential vulnerabilities and security risks. Some common website vulnerabilities include SQL injections, Cross Site Scripting, and Malware Infection. Furthermore, website security analysis can also be used for compliance purposes. For example, if your company is subject to HIPAA regulations or PCI standards, we can help ensure that your site is compliant.

  • Protect your customer's information

Cybercriminals are scrutinizing new ways to get their hands on your customer's information daily. In addition, when they find a way in, one of the first things they do is modify the password so that you cannot get back in. With website security analysis, you can know before it even happens that your site has been compromised.

Ways That Website Security Affects SEO

An insecure website makes you look unprofessional and leaves you open to hackers, who can damage your reputation and security. Read on to learn four ways website security affects SEO so you can learn website security solutions and run into fewer problems later on down the line.

  • No SSL certificate means fewer users

When sites do not have an SSL certificate, anyone can intercept and see what information is being sent. It could be both on the way to the server or on its way back from the server. If someone intercepts this information, he/she can see everything you do while logged in and your personal information.

If you own an eCommerce website, the first thing to do is to get an SSL certificate that creates a secure bridge for safe online transactions. To secure an eCommerce site, you need a Wildcard SSL certificate.

  • Users need to see that you are Trustworthy

Your website must show users that you are trustworthy and keep their information safe. Your visitors could immediately leave if they notice that your URL does not contain HTTPS. However, if they receive direct notifications that your URL is not secure, it is almost certain that they will leave just as fast as they arrived.

Yes, you can fix the problem by implementing HTTP to HTTPS but remember that many people have had negative experiences with your site.

  • Spamming can result in penalties

If Google has inflicted your site, it is likely due to spamming. Spamming can include linking to low-quality sites, keyword stuffing and cloaking.

Hackers may replace the content on your site with their own. These links will take you to unrelated pages, which is against Google's guidelines. Penguin penalty, anyone?

Sucuri, a security platform, reported that nearly 62% of their client's sites had SEO spam in a 2019 survey, making it the most prevalent of all cyber-SEO factors.

  • Duplicate content

It is bad for SEO to have many duplicate contents, usually done by site scrapers. Even before you realize your site has been copied elsewhere, Google could penalize you for duplication, believing you did it.

In HTML code, you can identify the author to prove that you are the content creator. You can also add copyrights to the page.

How to improve SEO for website security?

While many options are available, your most secure option might be switching from HTTP to HTTPS. Here are some tips on improving SEO for website security with this simple switch and its value.

  • Install an SSL Certificate

An SSL Certificate can make your web page more secure by encrypting the submitted information. Google's Panda algorithm also ranks sites with SSL Certificates higher in search results pages than those without, which means higher exposure and increased website traffic. For a high level of security, you should have an SSL certificate. These certs can be a single domain, wildcard, multi-domain, etc. For the eCommerce platform, purchase cheap Wildcard SSL certificates as it secures the main domain and unlimited subdomains. This type of certificate allows your site's domain name and all its subdomains (such as blogs or forums) to be encrypted through one certificate at a lower cost than multiple certificates.

  • Automate website backups

Automating your website backups is a great way to ensure you are always prepared for the worst-case scenario. With an automated backup solution, you can rest assured that your site will be restored quickly and seamlessly in any disaster.

  • Update Plugins, CMS, and More

When trying to improve your site's security, it is important to ensure that you have the latest updates and fixes. As with all software, updates can fix several different problems and vulnerabilities. They often introduce new features or functionality to make your site more effective. Keep updating all the things is a great way for website security solutions.

  • Secure your personal computer

It's quite impressive to get a whole package under the name of an Image Optimizer. Smush doesn't stop and offers PNGs to the JPEG converter if it reflects on your file size. Limit the number of programs running at any time, including browsers and email client software. Regularly update your browser, operating system, and other applications installed on your computer. Make sure you have a firewall on your computer and that it is configured correctly.

  • Encrypt sensitive information

One way to increase your site's security is by encrypting sensitive information. Data such as credit card numbers, passwords, and more will be scrambled before they are sent over the internet. It helps protect the data from being stolen because it cannot be read by anyone who intercepts it. If you are anxious about your site's security, the best thing you can do is to a secure website with https for sensitive information.e your site more effective. Keep updating all the things is a great way for website security solutions.

5 Website Security Testing Tools

Sucuri

sucuri protection

If you want to check for any security risks for your website, try Sucuri! They have an easy website scanner to test for problems; if you are interested in a fast and easy way to detect any security risks for your site, Sucuri is an option you could use.

SSL Server Test

Using the SSL Server Test, you can determine the current performance of your SSL certificate if you just got one for your site.

Observatory

Obserbatory tool for security

When searching for a security test by Mozilla, you should search for Observatory, which tests various aspects of website security.

UpGuard

Protect your website with Upguard

Here is one other security-checking website called UpGuard. UpGuard tests multiple aspects of your website to see if they are safe and secure. If you are searching for comprehensive website security checks across various elements of your website, we recommend looking into UpGuard.

SEO Checker

SEO Checker is a free web tool that audits site security, search engine performance, and general site optimization.

Conclusion

A secure website with https; will help the search engines crawl your site for keywords and improve your rankings on Google. Make sure to redirect all of your old pages to the new ones, so there are no broken links, and continue following best practices for securing yourself against hackers.

An SSL certificate is the only way to ensure complete security and protection. By having your domain as an exact match, an SSL certificate will encrypt any data being sent back and forth with another computer, so even if there are vulnerabilities, data will not be compromised.

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