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How to Earn Money with a Paywall in WordPress


Are you thinking of making money in WordPress but don’t know the best way to do it?

Creating a paywall is an ideal way to monetize valuable content on your web page. It conveys an implicit meaning of worth and builds a loyal reader base. While you have most likely come across paywalls on top publishing sites, you may not know how to add one to yours.

A necessary step for adding payment gateways to your WordPress site and restrict content are various payment methods. The payment options presented on social media platforms make it easier for the WordPress website owners to restrict access to the post pages and give access to the content using pay per view option.

Today, we’ll be diving into the most effective solution to implement a paywall. But before coming to it, let’s get it clear what a paywall is.


What is Paywall, and Why Do People Use It?


A paywall is a means of hiding the material on your website unless the reader pays for viewing it. Every website owner should pay attention to WordPress site content protection, in order to make their web content unique, protected, and more professional. If put on high-quality content, it will come out beneficial and provide a pleasant experience to both sides. The reader will end up satisfied, and you will be able to create a revenue stream.

wall street journal paywall


The Wall Street Journal asks readers to subscribe to read the whole article.

Individuals and business organizations usually use a paywall to hide the content either entirely or partially. The latter implies locking the unique part of the material while leaving the rest accessible to everyone. This tactic is proven to add to the value of work and help generate passive income. It is not a secret that everyone strives to make more money and have a stable source of income, for this matter the WordPress has alternative plugins which will also help you to make a passive income.

Typically, your devoted core audience will be motivated to pay to access the hidden content. But it doesn’t end here, as casual visitors may also grow into paying customers.

A paywall will work well in the following cases:

  • Your content is superb and is not available somewhere else,
  • The free part of your work arouses interest and prompts to pay,
  • Your website is trusted and popular,
  • You have your loyal following who will be happy to pay just to read your content.


Before You Set a Paywall


There are a few things you need to weigh up before adding a paywall to your content.

1.  Make Sure It’s Relevant to Your Website

One of the key points you should consider is whether a paywall is an appropriate solution for your site. It doesn’t work well on every web page, typically on second-rate ones. Before making a decision, evaluate whether it is worth the risk. In today's digital world, it is really essential to have proper copy content protection.


2.  Build Reader Trust

What comes first in everything is trust, and it’s not an exception in this case. Perhaps it’d be better if you built reader loyalty through your content before hiding it.

To build loyalty to your blog, write content that is accurate, authentic, and relevant to your audience. Sometimes it is normal to lack fresh ideas and inspiration to write. In such cases, use Copy AI or alternatives to Copy AI to generate a few sentences that will give you a little push to get started. Keep that style consistent even if you have thousands of readers. If you are in your early stages of writing, try to give your readers full access to your articles. After a while, your blog will outgrow itself, and setting up a paywall will be fully justified.


3.  Reserve Only Special Content Behind lt

Having worthy information kept for your devoted readers is more important than merely receiving payments. Your audience should be your number one priority. Spare no effort to make your work as engaging as possible so that they are not left disappointed. Besides developing informative material, be creative at times as well.


4.  Consider Partial Locking Versus Entire Locking

If you have decided to benefit from a paywall, think out whether to hide it partially or entirely. The latter is a rather risky business. Just put yourself in the shoes of your website visitors. Would you pay for something you don’t know anything about?

Instead, making a part of your work accessible is a much more viable option. The readers will understand the main idea of the content and decide whether to pay for the continuation or not.

Now, let’s move on to how to set up a paywall with a plugin called Secure Copy Content Protection.


How to Set a Paywall on Your Website with the Secure Copy Content Protection Plugin


In this section, you’ll grasp how to put your work behind a paywall with the powerful Copy Protection plugin.

secure copy content protection_wp


The WordPress Copy Protection plugin is one of the most popular content management tools aimed at protecting web content from plagiarism. In order to have a complete picture of the features of the content copy protection plugin for WordPress, I suggest you watch this WordPress tutorial. Find your perfect WordPress text Copy Protection plugin. Aside from copy protection, it also comes with other must-have features, including:

  • IP address blocking
  • Geoblocking
  • Password protection
  • Subscribe to view

You can check out the demos for the best copy content protection plugin.


And, finally, and most importantly, PayPal as a paywall.


Pay with PayPal


Why PayPal? It’s all about trust. We rank a trustworthy and recognized payment solution first so that users feel safe and secure about their money.

When using The WordPress Copy Protection plugin Secure Copy Content Protection, making a paywall is super easy. First, you need to install the developer version of the plugin. Check out the following article to know how to do so: How to Upgrade/Update AYS Pro Plugins.

After installing the plugin from your WordPress dashboard, the system will take you to the Copy Protection page straight away. After this, go to the PayPal tab, fill in the given fields, and follow the instructions.


In the end, you need to place the generated shortcode into your post or page. You can hide the whole content or a part of it. Just insert the first part of the shortcode ([content id='your id']) before and the second part ([/content]) right after the preferable section of the content.


What a Paywall Looks Like with the Secure Copy Content Protection Plugin


To see how a paywall looks, let’s begin with an imaginary extract from an article on a publishing site or blog.

The richest social media billionaires of 2020


“With the popularity of social media being on the rise, some entrepreneurs have grown into successful millionaires. Oh, I’m sorry, billionaires.

Today, I will be talking about the wealthiest billionaires in the social media industry. But before coming to this, I would like to show you the net worth tracker statistics for each of them.

Paywall via PayPal


As you see, access to the rest of the article is limited unless the reader pays. There are two possible ways for users to pay: via PayPal or Debit/Credit Card. In case one doesn’t have a PayPal account, they can choose the second option and fill out the required fields.


After users pay to view the hidden content, it becomes instantly visible. In the case of this article, it opens up with a statistical diagram, as promised:

Social media billionaires

1. Mark Zuckerberg

Undoubtedly, there are only a few people in this world who haven’t heard about Mark Zuckerberg. The same refers to those who haven’t had difficulty pronouncing his surname. Mark Zuckerberg is by far the most affluent entrepreneur in the social media industry and one of the wealthiest American businessmen.”

And it goes on like this.

This much about implementing a paywall on your content with the Secure Copy Content Protection plugin!


The Pros of Adding a Paywall

the pros of adding paywall

Photo: Pixabay


To boost revenue, setting a paywall is proven to be efficient. Let’s see why.

Better Than Ads

Paywalls outperform ads without necessarily being that successful. Most publishers state that they are a more reliable approach to earning money than advertisements. Generally, ads are so irritating that many visitors use paid or even free ad-blocking software to keep them away.

In the meantime, a paywall signals that the content is worth reading. It makes the reader feel they won’t find anything like this elsewhere.

Consistent Income

Since there are readers eager to pay to access your valuable content, there will always be revenue. As long as you keep the quality high, the number of your subscribers will constantly grow. That is, they will grow into loyal readers as you have built a meaningful and lasting relationship with them.

Authority and Quality

The content you have locked will definitely be associated with your authority and good name as a publisher. Moreover, if your readers are left satisfied, they will develop loyalty to your blog and read it periodically. Thus, you will also receive qualified readers over time.


The Cons of Adding a Paywall

the cons of adding paywall

Photo: Pixabay


Despite the advantages, there are a few things you need to consider before creating a paywall.

Not for Ordinary Content

If the material you present is unexceptional, there’s no hope you can generate additional revenue. In most cases, people will turn to other sources of information. And, believe me, they will find what they are looking for at no cost.


Leaks and Hacks

In truth, some people may try to bypass the paywall you’ve set. They’ll have full access to your work, be surprised and shocked by it at the cost of your efforts. That is why you need to make sure your paywall is secure from any hacks or leaks.


Lower Audience Involvement

Last but not least, you need to consider that your audience will reduce in number. Most of your visitors will go for easily accessible content.  However, the income you receive will make up for the loss of traffic.


Wrapping Up


Let’s put it straight here – good content takes effort and money to create. Wouldn’t it be unfair to think that someone should work all day long without receiving any kind of reward?

In spite of its pitfalls, a paywall remains a preferable way for authors and bloggers to reap a financial benefit. If you are looking for a new way to make money online, a paywall is worth consideration.

Here I have tried to give answers to the questions which may have been occurred to you as a future user of this functionality. Do not forget to follow us on Facebook and Twitter, also stayed tuned with us and subscribe to our Youtube channel, to learn more about WordPress plugins.

Check out our WordPress Copy Protection plugin to add easy and effective paywalls to your content. The best of luck to you!

Frequently Asked Questions

What is the best plugin for setting a paywall?

The WordPress Copy Prootection Plugin is one of the best and most popular plugins for making the process of setting a paywall as easy as possible.

What is the difference between partial locking and entire locking?

You can hide the content on your website partially, in this case, the reader has access only to the exact piece of the content, while if you hide it entirely, the reader has no access to the content at all without paying. In reality, it is preferable to hide your content partially, so that the reader will have the primary understanding of the content to decide whether to pay to read on.

Should I add a paywall to my content?

Before adding a paywall to your content, consider the risks. It’s always better to set a paywall only when you have built reader loyalty. You should not add a paywall to every content on your website, but only to special ones.

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