Best WordPress Newsletter Plugins of 2023

Improve your marketing strategy by using great WordPress newsletter plugins. As one of the most efficient and cost-effective tools in a business’s marketing toolkit is an email newsletter, and WordPress makes it simple to build, manage, and deliver emails with plugins that work with just about any WordPress website.

You can find numerous newsletter plugins but the important thing is to find out a fully functional plugin for newsletters. An amazing newsletter plugin should provide options for gathering email addresses, templates for newsletter creation, and tools for planning, sending, and monitoring your mailings. You can find out both free and paid newsletter plugins. Some free plugins offer paid extensions as a way to add extra features, while others must be purchased or subscribed to from outside makers. The top WordPress newsletter plugins offer a variety of both free and paid choices.

Take advantage of one of the simplest ways for growing your company by building an email list that can be used for generating leads. Along with other features, it can automate email distribution and aid in audience segmentation. Here the email newsletter plugins come to help.

So your website visitors can sign up for an email newsletter to receive information from you via email about your new sale promotions, the newest features, and your blog.

Now let’s understand why your website needs newsletter plugins.

Reasons Why You Should Use Newsletter Plugins

  • Build trust with your customers

Website owners are very attentive to the different quiz ideas as creating and using different types of quizzes are so beneficial for the website. For creating stunning quizzes with the Quiz Maker plugin you should have some quiz ideas. So building trust with your customers will be easy as pie. For the same reason, website owners also create a customer satisfaction survey for being in touch with their customers. Newsletter plugins are as great customer trust-building tools as quizzes and surveys. As a newsletter plugin can be an excellent way to build trust with the consumers by asking for feedback.Most newsletter plugins offer email security encryption, but it's a good idea to check SPF record of the email before sending the emails.

You can entice users and turn them into subscribers or customers by sending them emails with free trials or coupons. So this technique known as lead generation becomes easier for any website owner. Additionally, you can enhance the effectiveness of your lead generation strategy by making dynamic QR codes. A dynamic QR code can be created to lead users to personalized landing pages, special offers, or interactive content. By scanning the QR code, users can easily access exclusive promotions or relevant information, making the lead generation process more engaging and user-friendly.

  • The loyalty of the customers

Enhance your clients’ trust using amazing newsletter plugins. Use email newsletters to establish connections with your subscribers by offering promotions or providing them with information that will help them with their issues.

In this article, there are listed the 3 best newsletter plugins. Read about each of the plugins and understand which one is the best variant for you.

1. Gutena Newsletter – Subscriber Block & Connect Mailchimp

Gutena newsletter plugin-subscriber block and connect mailchimp

The Gutena Newsletter – Subscriber Block & Connect Mailchimp WordPress plugin is an excellent tool for website owners who want to create an easy-to-use newsletter subscription form for their WordPress website. The plugin offers a range of features that allow users to customize the design and functionality of their newsletter subscription forms, including complete control over the look and feel of the form, easy creation of forms within the WordPress block editor, and mobile-friendly design.

One of the key advantages of the Gutena Newsletter plugin is its user-friendly interface, which does not require any coding skills to create a beautiful newsletter section on your website. This makes it an ideal tool for beginners who are looking for a straightforward way to create and manage their newsletter subscriptions without having to rely on complex programming languages.

The plugin also offers a range of customization options, allowing users to tailor the design of their newsletter subscription form to fit their brand. This includes options for customizing the layout, color scheme, and typography of the form, as well as the ability to add custom CSS stylesheets to further customize the look and feel of the form.

In addition to its customization features, the Gutena Newsletter plugin is also incredibly lightweight and fast, ensuring that it does not slow down your website. This is because the plugin does not use jQuery, which is known to cause performance issues on some websites.

Overall, the Gutena Newsletter – Subscriber Block & Connect Mailchimp WordPress plugin is an excellent choice for website owners who are looking for a simple, lightweight, and customizable way to add a newsletter subscription form to their websites. Its intuitive user interface and range of customization options make it an ideal tool for both beginners and experienced website owners alike, while its mobile-friendly design ensures that your newsletter forms will look great on any device.


This newsletter plugin is absolutely free.


2․ Email Marketing, Newsletter, Email Automation and CRM Plugin for WordPress by FluentCRM

email marketing and-newsletter plugin of wp by fluentcrm

FluentCRM is a complete marketing automation plugin with all the necessary email marketing features and more. With this plugin, you can build your email list with integrated opt-in forms or import your email list inside the plugin dashboard if you already have one.

The plugin also integrates with 30+ popular plugins and themes like WooCommerce, Easy Digital Downloads, LearnDash, LifterLMS, MemberPress, Thrive Themes, DIVI, etc., automatically. Thus, you can stay assured about getting your data centralized under one hood without buying any add-ons.

To send newsletters, FluentCRM offers a recurring campaign feature. This feature lets you import your latest posts inside an email so that they can be sent at regular intervals such as weekly, bi-weekly, and monthly. Since the plugin has a beginner-friendly UI, it’s also easier to set up any kind of email campaign.

However, FluentCRM’s most powerful features are its wide range of segmentation and automation features. While the segmentation options will let you segment your contact list anyhow you want, the automation gives you limitless possibilities to optimize customer journeys for maximum conversion.

And the best part? Everything is backed up by granular reporting and analytics. So when you’re in need of some conversion optimization, you’re supported with genuine data that makes sense.


FluentCRM is also the most affordable tool in terms of pricing. While you can get a single-site license for just $129, the 5-site license and 50-site licenses cost $249 and $499 respectively.

Free Version Pro Version

3. Omnisend - email & SMS for e-commerce

Omnised email E-Commerce tool

Omnisend is a powerful and intuitive platform, used by more than 100,000 businesses for its email & SMS capabilities. Omnisend is versatile, capable of sending simple newsletters as well as offering automated workflows that build relationships and generate revenue for your business even while you sleep. These workflows can welcome new subscribers—ensuring a consistent experience for everyone—remind visitors that they left items in their cart without completing the purchase, request reviews, say thanks for a purchase, and provide order updates.

There is an extensive email template library as well as pre-built workflows, so you can get started straight away. There are also multiple tools for growing your contact list, giving you the opportunity to collect email addresses, phone numbers, birthdays, and custom data to send personalized offers and messages to your audience.

If you connect your Omnisend account to a compatible ecommerce platform, Omnisend can automatically import your branding including colors, fonts, logo, and social media links. You can also add these assets manually. As a result, every email will have a consistent feel to it, which can help to create trust in your brand.


There are three plans to choose from:

  • Free: reach up to 250 contacts a month
  • Standard: starts at $16/month
  • Pro: starts at $59/month

Each plan includes popups, signup forms, email templates, automated workflows, unlimited audience segmentations, A/B testing, and 24/7 award-winning customer support.

Pro Version

4. Sender – Newsletter, SMS, and Email Marketing Automation for WooCommerce

Sender-newsletter automation for woocommerce

If you are searching for an efficient email marketing and automation solution that easily integrates with your WordPress site and doesn’t break the bank, then Sender is what you need.

With over 200,000 businesses relying on Sender’s affordable and user-friendly platform, it’s the go-to choice for businesses of all sizes and niches.

One of the key highlights of Sender is its high-performance marketing automation features, which allow businesses to automate email and SMS campaigns by leveraging predefined events and subscriber actions.

For example, you can send cart recovery emails or thank-you emails with unbeatable upsell or cross-sell offers.

Alternatively, you can schedule promotional messages on demand through the manual broadcast email and SMS campaigns feature to your subscribers.

Sender offers many customizable and responsive free premade email templates. The drag-and-drop email editor is user-friendly and enables businesses to create custom-branded email templates without any coding knowledge.

Sender’s high-quality infrastructure ensures that emails sent through its platform are delivered to their intended recipients’ inboxes, not their spam folders, making it a critical feature for businesses relying on email marketing to drive sales and engagement.

Additionally, businesses can easily create newsletter signup forms and popups using Sender’s builder to match their website’s look and feel.

Sender’s free plan is generous and includes 15,000 emails per month, 2,500 contacts, and unlimited popups, forms, and email automation.

The standard plan starts at $8 per month, while the professional plan starts at $29 per month and includes additional features such as animated countdown timers, survey and feedback blocks, and unlimited email and SMS automation.

Here are the main features of Sender’s WordPress plugin:

  • Intuitive email builder with simple drag-and-drop email builder;
  • Professionally designed email templates optimized for mobile devices;
  • Ability to send promotional messages via manual broadcast email and SMS campaigns;
  • Automated email and SMS flows triggered by subscriber actions and predefined events;
  • High deliverability reputation, ensuring emails land in recipients’ inboxes;
  • Powerful signup form and popup builder to grow an email list and improve website conversions;
  • Seamless integration with widely used CRM and CMS platforms such as Salesforce, Shopify, WordPress, WooCommerce, and PrestaShop.
  • Free forever plan with great value, including 15,000 emails per month, 2,500 contacts, and all email marketing features.


Most of the Sender plugin features are available in the free version, but you can purchase the Standard Pro version for $8.33, the Professional version for $29.17, and also the Enterprise version.

Free Version Pro Version

5․ Fluent SMTP – WP Mail SMTP, Amazon SES, SendGrid, MailGun, and Any SMTP Connector Plugin

wp mail smtp connector plugin

Given that WordPress operates on PHP, its email system relies on wp_mail(), a PHP function. However, it's worth noting that modern email clients, along with certain hosting providers, may have default settings that block PHP emails. Consequently, this can lead to a situation where your WordPress emails find their way into the spam folder of the recipient. To overcome this issue and ensure reliable email delivery, especially with cheap dedicated hosting solutions, it's advisable to consider alternative email delivery methods.

This is where Fluent SMTP comes in. Fluent SMTP isn’t necessarily a newsletter plugin however, it’s a must-have plugin if you want to run newsletter campaigns from your WordPress site. Why? Fluent SMTP is a necessity for two reasons…

Firstly, Fluent SMTP can help you replace WordPress’s default mailing functionality with an SMTP service like Amazon SES, Google Workspace, MailGun, PostMark, Elastic Mail, SendGrid, Nercore, Office 365, etc., so that your WordPress email notifications reach the intended recipients. And secondly, Fluent SMTP allows you to use multiple SMTP services simultaneously, which is very useful for those who use WordPress for sending newsletters and marketing emails. Apart from that, Fluent SMTP also offers free email logging, email notifications, and email fallback feature which means your WordPress email deliverability will never be affected if you set up Fluent SMTP properly.

The best part?


Fluent SMTP is free and will forever remain free!

Free Version

To Sum Up!

Make the process of building, managing, and delivering emails easy-peasy with the best newsletter plugins.

From this article, discover the best fully functional newsletter plugin for you, whether you’re a marketing enthusiast, a business owner, or a CMO conference attendee, getting feedback from your customers, and creating strong relationships with the best newsletter plugin. You can also read about the 3 best free email marketing services lookinglion.

Find and read more informative posts on our blog page, if this article’s information is practical for you.

Also, we provide you with news updates on Twitter and Facebook. Subscribe to our YouTube Channel for more interesting, useful, and informative videos and tutorials.

50% OFF

Mega bundle offer for you!

It consists of 3 different powerful plugins, each one allowing you to make your WordPress experience the best that could be.
Quiz + Poll + Survey